Tanzania Reinsurance Corporation Ltd.

75 %

Decrease in CPL


Increase in CTR



Our Statergy

The challenge

Previous campaign was not giving them the ROI that they were looking for and the campaign management took time away from growing the business.

They not only wanted to target customers on a national level to buy directly online, but wanted to also attract local customers to see their selection in person.

The Cure

Perform a full PPC audit to identify and implement performance improvements

Create separate campaigns to attract the local customer into store and to attract the national customer to purchase online

Use remarketing to bring customers back to the website for a lower cost per click