COMPLETE GUIDE TO REAL ESTATE SEO 2021

If you are tired of paying for a real estate website and not getting the required traffic from Google? There are various real estate agents who think that when they launch a new website, it will definitely be found by search engines. It’s not like how they think,  these websites might be crawled but not indexed at all.

So, If you are a realtor looking to rank your real estate website on search engines? Then, this blog is definitely for you! Nowadays, maximum people do online searches to find realtors and homes. SEO is now more crucial than ever for professionals in real estate.

No matter whether you are the owner of a real estate business or a local brokerage, getting organic traffic to your website is more crucial today than ever before.

Along with that, a major role has been played by the Internet, in the real estate business in recent years. In addition to that, even the impact of Coronavirus has proved how important it is to have a strong digital presence.

Not having your real estate website found while people searching for real estate terms in your area, means you are missing out on a ton of business. Unfortunately, many real estate agents or realtors do not have any idea of their needs to organically rank their websites. We bring you some basic steps for ranking a real estate website using SEO for real estate websites.

What is Real Estate SEO?

Real estate SEO is a process of optimizing various strategies that make your website and content to be visible online. These strategies then convert your website into a trustworthy and credible real estate website with more organic traffic from clients and better rankings by search engines.

WHY SEO IS IMPORTANT FOR THE REAL ESTATE INDUSTRY?

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SEO experts are specialized in websites optimization in the real estate industry. Besides, your business’s profitability, there are other important things you need to grow your industry or sales.

A professional real estate SEO expert is very important as it allows you to develop long-lasting relationships with new and prospective home buyers.

Above all, you just need the best real estate SEO consultant to make your agency achieve a good position in the marketplace.

Some other reasons, why Real estate SEO is important for your business:

  • High ranking of your website on the search engines and maximum online presence above the competition
  • Generating traffic and high rankings from your audience.
  • Hike in the number of qualified organic leads
  • More sales and inquiries

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Some interesting facts, that will help you to know the major benefits of SEO in real estate.

Generation of lead

SEO is considered to be one of the best ways to generate maximum leads for your real estate client base. It helps you to improve sales & revenue and keep your business growing. By implementing the proper strategy required for your real estate industry, you’ll be able to generate more prospective leads.

To drive leads, just a website is not sufficient, you need to implement a proper SEO strategy. By doing so, you will be able to appear in the search engine results which means more exposure for your brand. This will lead to gain more traffic, and eventually, more sales.

Long-term profits that are cost-effective are the overall goal for most realtors. Making quick money is good but constant sales will give you a big name in the market. In fact, the same approach is advisable while diving into online marketing.

This is where SEO comes into action. No doubt it is one of the most cost-effective ways to do online marketing for real estate industries and one of the best ways to generate revenue. Including SEO there are other marketing strategies but fall short due to the long-term potential of SEO.

Business Growth is Assured

As a realtor, you must be looking for various methods to, make profitable property deals and increase business visibility. This is possible with the help of a perfect SEO strategy. Hire the best real estate SEO expert and stand tall in front of your competitors.

A real estate SEO company will give you excellent opportunities to convert leads into customers and help you to drive more traffic to your website.

SEO STRATEGIES FOR REAL ESTATE WEBSITE

If you are really confused about the SEO strategies for real estate, then, do not worry. There are few common methods that can be implemented. The below article will definitely provide you some useful tips about the best ways to use SEO for your real estate business.

Real Estate SEO Strategies

  1. Keyword Research

Keyword research plays a major role among all other SEO techniques. The keywords you select for your real estate business will decide whether you will be able to generate more website traffic or not.

The most used search engine like Google gets billions of search queries covering every month. Whether searching for “best real estate SEO company” or “real estate agency near me”, you need to optimize your real estate website with relevant real estate keywords in order to show up in organic search results. This will help your website to draw more traffic if it is optimized by implementing the right keywords.

However, investing in the right keywords will definitely increase more consumers and engagement for your real estate website and generate more sales and revenue.

TIPS TO FOLLOW WHILE DOING KEYWORD RESEARCH:

● Create a local list of keywords and phrases that mainly targets the local audience
● Focus on the keywords that your competitors are using and target an audience who are specifically searching those keywords
● For those additional keywords, take advantage of ‘Google suggest’.
● Take a note of the questions that are frequently asked by your customers and check the frequency and competition through Google Keyword Planner
● Make use of the keyword research tools as they will help you figure out a good keyword combination related to demand and relevance to search results

2. Competition Research

Every real estate website owner must implement Competition Research to boost their sales and revenue. It can act as a roadmap for what you are looking for to be as good as your competitors. This research is very crucial as it will help you identify the weak points of your competitors and take advantage out of them.

In this competitor analysis, you will be clear about where you stand and the landscape for competitive keywords. You will be able to focus to perform better in every aspect of your business.
Take a look at the main pillars of SEO competitive analysis.

  1. ON-PAGE SEO
    To find out the keywords, content quality, conversion strategy
  2. OFF-PAGE SEO
    Help to find out link building strategies, linkable content types, backlink analysis, and backlink gaps
  3. TECHNICAL SEO
    Useful to find out the site speed, site structure, and mobile-friendliness

3. On-Page Optimization

Well, in the present situation it has become so tough to achieve a good search ranking as search engines are becoming smart. Usually, it takes useful and informative content to defeat your competitors. And if you are a real estate website owner, you must have complete knowledge of on-page optimization as it is one of the very first steps of carrying out proper SEO.

On-page optimization is a method of modifying your website to improve search engine ranking. And if it is executed perfectly, then it will have a good impact on your page’s search visibility.

Tips for proper on-page optimization:

  • Make sure your website content must be unique and relevant.
  • Check whether you have used proper heading tags (h1,h2, h3, and h4 ) properly highlight your headings, subheadings
  • Title tags used should be less than 65 characters
  • URL must have proper keywords, must be short, and self-descriptive.
  • Include relevant and unique meta descriptions related to the page or post
  • The website should contain CSS validation and proper HTML
  • Include proper alt tags for images on your website


4. Off-Page Optimization

Well, the main job of off-page optimization is to boost the domain authority of your real estate website by getting the links from other websites. This process can be time-consuming and involves getting backlinks to your webpage from other websites.

It plays a vital role in the backend and without implementing these techniques, you cannot rank your real estate website. 

You must note that you must never buy links in order to manipulate SEO rankings, otherwise your website will be penalized and it is completely a black-hat SEO practice.

Here are few off-page optimization tactics you can use.

  • In order to acquire backlinks, use blog directories, article directories, comment links, forum signatures, shared content directories, and link exchange schemes.
  • Make sure you are active on social media sites such as Twitter and Facebook
  • You can even try for guest blogging to get quality backlinks

5. Measuring and Improving SEO

SEO is also about constant measuring and improving like any other business sector. However, measuring SEO is not easy as said. There are lots of variables, components, and SEO metrics that are needed to measure success.

Well, it will be difficult for you to figure out how it’s working if you are new to SEO. Say, for example, if you are tracking a single metric such as keyword ranking, then you will find few improvements that can relieve you. 

But, on the other hand, you will not get the view of the entire picture with a single metric. It can display like a puzzle is complete by just adding one piece to the board. So, you need to track multiple metrics in order to complete it.

Tips to measure and improve SEO performance.

  • Identifying the keywords for which your website is ranking. As it helps you to figure out whether the keywords you are targeting are relevant or not. This will give you an idea of your website growth.
  • Checking the quantity and quality of the backlinks.
  • Monitor the changes in organic search by using Google Analytics
  • Track the time spent on the page, mobile traffic, click-through rate, direct visitors bounce rate and direct visitors

Local SEO Strategies for Real Estate Website

Local SEO is a method of optimizing your website for local search. For real estate agencies, local SEO is one of the most powerful strategies to promote your services to the maximum audience of a particular geographical location.

 Well, in short, you have to completely focus on local SEO.

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Now, let’s move on to the Local SEO strategies that can be helpful for your real estate website.

1. Consistent Information regarding Business NAP

Make sure to provide your business’s NAP (name, address, and phone number) consistently across all the areas. Your NAP information is very your identity and it should be present on every page of your website specifically, the footer and your contact page. 

2. Google My Business

Google My Business can be very useful for your real estate website. It gives amazing opportunities to your agency to appear in local search results and Google Maps. Google business page for realtors can give significant online visibility to the users.

Interesting thing is that you are not paying a single penny for it. Through this, you will be able to display information regarding your business contact number, the physical location of your office, the opening and closing times of your business, and a link to your website.

Steps to optimize your Google My Business:

  • Describe all information related to your business correctly.
  • Add recent blog posts to your Google My Business that includes videos and photos of your business.
  • Gather important reviews from your customers and respond to their negative and positive reviews.
  • If any changes have occurred regarding your business, due to the impact of the COVID-19 pandemic, make sure to update it to your Google My Business.

3. Schema Markup

Schema Markup language was implemented a few years back by the combined work of major search engines. It is very important to add it to your website, as it helps the search engines to understand what actually the page is all about. These snippets help users to get a better understanding of your business.

Say, for example, in some cases Google will display rich snippets in search results.

Following are Schema markups that a real estate website can use:

  1. Real estate agents
  2. Product
  3. Place
  4. Offer
  5. Residence
  6. Rent action

4. Local Keywords

Local keywords are very helpful as they have geographical location words in the keyword. For instance, if you are searching for a therapist in your area, if you just search for ‘Therapist’ you will not find any results. In such cases, you have to search for ‘Therapist in NYC’. You can even mention your area name along with the city name.

In the same way, local keywords can do wonders for the real estate business when used intelligently and judicially for your real estate business. They are very powerful to attract local customers to your business website.

5. Combine Online Reviews from Past Clients

Most real estate teams, REALTORS, and brokers are aware of the power of the online review.  Make sure to maximize every testimonial no matter, whether you get your reviews on Google, Yelp, or on your own real estate website.

All your reviews or testimonials must have an aggregate rating and proper schema so that Google will be able to recognize the copy as a review. Be careful while tagging the reviews on your site. Incorrect reviews may look to Google as if you are copying an existing review and trying to take the credit out of it.

Why Hire an SEO Professional?

Do you feel, as if SEO is too complicated or you don’t have enough time to do it by yourself? Then, you can hire a professional team to help you with your work.  Seo experts can create custom SEO packages useful in controlling the search results.

One thing to keep in mind is that it can take few months to help you get the required results. Moreover, the more competitive the industry is, and keywords are, the longer it will take to notice results. But yes, you will definitely see significant progress at every point. Real estate SEO services are the best strategy to hike the growth of your website traffic.

Getting Started with Real Estate SEO strategies

All the real estate SEO practices, that we have mentioned above are just the initial stage of your real estate journey. Apart from this, it should be noted that SEO is an ongoing process, and therefore, it will take time to see results.

Well, you may not notice immediate results for your SEO efforts for real estate websites but still, the above-mentioned techniques are well worth your time.

One more thing to make note of is that SEO practices also change over time. So, make sure to audit your website at various intervals of time to measure your results. Figure out necessary updates and changes that you can make to bring more relevant traffic to your real estate website.

Now that you are clear with the best SEO strategies for real estate websites that you can follow,  here are a few more additional things that can give you the full benefits of real estate SEO.

  • Black hat SEO techniques can be attractive but be careful as they can end up harming your website.
  • Good SEO takes a longer time to get you the desired results, but it will be long-lasting.
  • Be careful when you are updating your website partially or completely. If anything goes wrong then all your efforts will go in vain.

If you seek help to get started with your real estate SEO? Being the best real estate SEO company, Tachomind provides a wide range of custom SEO services and solutions for real estate.

Visit our website page to know more about what we offer or call us for a consultation at our contact number.

Hiring a Real Estate SEO Professional

Ranking your website may not be tough for you, but if we look upon the unique challenges and complexity in real estate SEO, you must hire an SEO expert to make your job easy and simple. As the competition is very intense, you may find that the SEO pricing, is higher than others, when referring to the real estate vertical.

Conclusion

Get started to begin your Real Estate SEO Strategy to Another Level?

We have covered all the important topics and steps to implement in your real estate website that are no doubt the most beneficial factor for your business growth. All these techniques and practices are known to be the best for your real estate business and compete with others in your industry.

We’ve taken a deep dive into the major steps regarding real estate SEO, mentioned specific SEO tactics, identified mistakes you need to avoid, and provided you with several tools and resources to help you get better results.

So, without any delay hire the best real estate SEO expert and take your real estate website to the next level. Join us for other digital marketing strategies which are available on our website and make the best out of them.  

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